About three or four years after the birth of the Pearl District in the mid 90’s, at a time cranes dominated the area and pile driving served as 7am alarm clock for many, an idea emerged from frequent day dreams out a dusty window. How would the Pearl community evolve and grow and how can one be involved in this dynamic and exciting time? With rudimentary HTML skills a basic website was built to assist visitors with planning their visit to the Pearl and making buying decisions from the wealth of growing merchants.

More than ten years after the first launch of inthepearl.com, the Pearl District has evolved. More than a 1000 businesses call the Pearl District their home today. Consumers rely on the internet more than ever to research and plan visits and make purchases. The Pearl is just not a local destination, but is growing quickly as a tourist destination, known widely around the states and even globally. With these factors in mind, fueled by love for the Pearl, the second inthepearl.com website was planned.

Advance the Pearl District Business community. With feedback from the business and residential community, increase visibility locally and nationally by telling a story centered about the Pearl District and its geographical brand, utilizing the latest social web technology consumers expect.